凱洛格的營(yíng)銷(xiāo)和品牌建立在阿壩藏族羌族自治州酒店VI設(shè)計(jì)

Posted on貼在 October 18, 20102010年10月18日,||Category:類(lèi)別: Branding品牌

How can you ensure that your company survives and thrives in any economic climate? 你怎么能確保你的公司仍然在任何的經(jīng)濟(jì)氣候生生不息嗎?For cereal giant Kellogg, the answer is putting a larger chunk of company resources into marketing and branding. 凱洛格為谷類(lèi)巨人,答案是把一個(gè)更大的塊公司資源在市場(chǎng)和品牌。Kellogg is currently in the process of recruiting and hiring fifty executive marketing staff to beef up European marketing, which will increase the staff of this department by one quarter.凱洛格目前在員工招聘過(guò)程中五十執(zhí)行營(yíng)銷(xiāo)人員,加強(qiáng)對(duì)歐洲市場(chǎng)的,還會(huì)提高本署職員一節(jié)。

Most people in the UK see the familiar red Kellogg logo every morning on their breakfast cereal. 大多數(shù)英國(guó)人看到熟悉的紅色凱洛格標(biāo)識(shí)每天早晨他們的早餐麥片粥。However, Kellogg is competing against many different brands for this privilege. 然而,凱洛格是許多不同的品牌競(jìng)爭(zhēng)這個(gè)特權(quán)。Although the company is introducing expanded lines, this alone is not enough to increase sales. 雖然公司引進(jìn)擴(kuò)展之意,這本身并不能增加銷(xiāo)售量。In order to build a more loyal market, more marketing staff is needed.阿壩藏族羌族自治州酒店VI設(shè)計(jì)為了建立一個(gè)更忠誠(chéng)的市場(chǎng)營(yíng)銷(xiāo)人員,更多的是需要的。

The company’s marketing department is based in Ireland, where the European headquarters are located. 公司的營(yíng)銷(xiāo)部門(mén)在愛(ài)爾蘭基于,那里的歐洲總部的所在地。This department is responsible for all advertising campaigns, including the “Wake Up to Breakfast” campaign that is being reintroduced. 這個(gè)部門(mén)負(fù)責(zé)所有的廣告活動(dòng),包括“醒來(lái)吧,吃早飯的時(shí)候,正在重新”活動(dòng)。This ￡1.5 million campaign spans a variety of media, including television, online, and print. 這￡150萬(wàn)年的競(jìng)選運(yùn)動(dòng)中跨越多種媒體,包括電視,上網(wǎng),和打印。The company is also introducing new versions of well known brands, including healthier varieties of favourite children’s cereals previously known best for their sweet taste and consequent high sugar content. 該公司也推出新版本的知名品牌,包括健康的品種的谷物以前最喜歡的兒童聞名的甜味和相應(yīng)的含糖量高。The hope is that new marketing staff will create new marketing schemes that will help to further differentiate the現(xiàn)在希望的是,新的阿壩藏族羌族自治州酒店VI設(shè)計(jì)營(yíng)銷(xiāo)人員會(huì)創(chuàng)造一個(gè)新的營(yíng)銷(xiāo)方案,這將有助于我們進(jìn)一步的劃分brand品牌and give it a larger market share in the large and varied European market.給一個(gè)更大的市場(chǎng)份額的大小不同的歐洲市場(chǎng)。