萬(wàn)州酒店廣告設(shè)計(jì)和獲得新的萬(wàn)州酒店標(biāo)志設(shè)計(jì)斯堪的納維亞的魅力

Posted on貼在 January 21, 20112011年1月21日||Category:類(lèi)別: UK Brand Logos英國(guó)商標(biāo)

Many people in the UK are familiar with萬(wàn)州酒店廣告設(shè)計(jì)在英國(guó)的很多人都很熟悉FinnAir芬蘭, the leading airline in Finland and a popular carrier throughout Europe. 在芬蘭,最主要的航空公司與流行載體整個(gè)歐洲。This company now has a new本公司現(xiàn)在有一個(gè)新的logo design標(biāo)志設(shè)計(jì)and livery to promote a more streamlined, fluid brand.和馬以促進(jìn)一個(gè)更有效率的、流體的品牌。

The old logo design featured the name of the company written in rounded blue lettering. 舊標(biāo)識(shí)設(shè)計(jì)表現(xiàn)了公司的名字寫(xiě)在圓形的藍(lán)刻字。The blue was both calming and relevant due its resemblance to the blue seen in the sky during good weather. 藍(lán)色既鎮(zhèn)靜及相關(guān)應(yīng)有它跟在藍(lán)色的天空中看到的好天氣。The letters were prominent and serious due to the use of all capital letters, but they were rounded for a friendly feeling. 信被突出和嚴(yán)重的過(guò)程中使用大寫(xiě)字母,但他們都是圓形的友好的感覺(jué)。The use of italics promotes a feeling of movement that is appropriate for any type of transportation logo.使用斜體字促進(jìn)運(yùn)動(dòng)的感覺(jué)適合任何類(lèi)型的交通標(biāo)志。

The new logo design retains these elements and builds upon them. 萬(wàn)州酒店廣告設(shè)計(jì)新商標(biāo)設(shè)計(jì)保留這些元素和建立在他們身上。First, the blue has been made a little darker, which is more corporate although less reminiscent of calm weather. 首先,藍(lán)色已經(jīng)犯了一個(gè)小深,更重要的是,雖然不讓人聯(lián)想到公司天晴。Set against the clean white of either the company airplanes or stationary, the look is crisp and professional. 反對(duì)干凈的白色或公司的飛機(jī)或固定,目光是酥和專(zhuān)業(yè)。Second, the italics and capitals have been kept, but the new font has more pointed edges and less rounded elements. 第二,保存了斜體字和資本,但新的字體邊緣有更多和更少的圓尖的元素。This gives an even more fluid look and a modern abstract sensibility. 這給了一個(gè)更流體神情和現(xiàn)代抽象情感。The result is a smooth logo design that is similar to its predecessor but a little more stylish and Scandinavian.萬(wàn)州酒店廣告設(shè)計(jì)結(jié)果是一個(gè)光滑的標(biāo)識(shí)語(yǔ)設(shè)計(jì),就像其前任但更多一點(diǎn)的時(shí)尚和北歐風(fēng)格。

The livery has the new logo design, but it keeps the well-recognized F on the tail of the airplanes. 車(chē)身的新標(biāo)識(shí)語(yǔ)設(shè)計(jì),但它可使F公認(rèn)的尾翼的飛機(jī)。This is important because the F is drawn to roughly parallel the proportions of a plane, creating a smooth overall look while driving home the company’s line of business. 這是非常重要的,因?yàn)樗鼤?huì)被吸引到F比例大致平行的一個(gè)層面,創(chuàng)造一個(gè)光滑整體看來(lái)開(kāi)車(chē)回家時(shí)公司的業(yè)務(wù)范圍。The image has been slightly changed to use elements of the new FinnAir font, but it is recognizable to long-time customers of the airline.圖像被稍微改變使用元素的新字體,但它是芬蘭長(zhǎng)期客戶(hù)的可辨認(rèn)的航空公司。