深圳大運會酒店標(biāo)志VI設(shè)計是什么使你獨一無二的
Posted on貼在 June 22, 20112011年6月22日,||Category:類別: Logo Design News標(biāo)志設(shè)計的新聞

大運會酒店標(biāo)志VI設(shè)計This is a question that many small business owners in the UK must answer. 這是一個問題,很多的小企業(yè)主在英國必須回答。Perhaps it is an unusual product or a unique business model. 也許這是一個不尋常的產(chǎn)品或一個獨特的商業(yè)模式。Whatever the trait that sets you apart, it’s important to make this the focus of your branding and marketing efforts.不管你與眾不同的特質(zhì),集,重要的是要使這把精力集中在你的品牌建設(shè)和營銷努力。

Dove has a unique marketing stance thanks to its ‘Real Beauty’ campaign. 鴿子都有一個獨特的營銷姿態(tài)由于其真正的美麗的運動。This campaign, which began in 2004, rejected the thin, blonde ideal and held instead that a variety of women can be beautiful. 這次競選自2004年就開始了,大運會酒店標(biāo)志VI設(shè)計拒絕了薄,金發(fā)碧眼,而不是理想和舉行各種各樣的女人會非常漂亮。It certainly set the Unilever當(dāng)然把聯(lián)合利華公司brand品牌apart from its competition and helped the company to gain a sizeable share of the UK market. 除了它的競爭,并幫助企業(yè)獲取一個相當(dāng)大的份額的英國市場。Moreover, it was a timely message that was relevant on a social level to a variety of women all over the globe.而且,它是一個適時的信息,對一個社會的水平有關(guān)的各種女性遍及全球。

However, Dove is re-branding their company with a new strapline and a new marketing campaign called ‘Body Language’. 然而,他們的鴿子是一種新的創(chuàng)造性的公司這個專欄還和一個新的營銷活動叫做“肢體語言”。The new strategy will go public in the next few weeks and focuses on the confidence that women can gain from using Dove products. 上市的新策略將在接下來的幾周內(nèi),重點提出了信心,女人能從中獲取產(chǎn)品使用的鴿子。Like many modern marketing campaigns, this new Dove message will be shared mainly by social media, with traditional marketing such as television commercials serving merely as ‘back up’.就像很多現(xiàn)代市場營銷活動,這個新鴿子的信息將被共享主要由社會媒體,如電視廣告?zhèn)鹘y(tǒng)營銷服務(wù)僅僅作為“備份”。

Dove maintains that the new marketing campaign is not a full, 360o switch from the Campaign for Real Beauty. 鴿子認(rèn)為新的營銷活動不是一個完整的360度的切換競選真正的美人。In a public statement, the company said that, “Our bold vision for the brand remains exactly the same. 在一份公開文件中,該公司說,“我們的大膽的設(shè)想為品牌仍然是完全一樣的。We aim to create a world where beauty is a source of confidence, not anxiety… We remain committed to real beauty.”我們定下目標(biāo),要創(chuàng)造一個新世界,美是一個來源的信心,而焦慮…我們繼續(xù)致力于真正的美麗。”